About the brand


SWAG JUNIOR is a contemporary yet comfy alternative to typical children’s fashion. Our collections are inspired by one of the world’s fashion meccas, Japan and are aimed to empower kids to be confident with who they are.

If you’re looking for cute puppies, unicorns or fairies, you’ve come to the wrong place. BUT! If you can appreciate a kick-ass attitude, individuality, and are into having fun then you are without a doubt welcome to the SWAG JUNIOR squad.

SWAG JUNIOR is here for all of you parents who want to dress your kids in not only the most stylish clothes, but also the comfiest.

We believe that a distinct look helps kids express who they want to be. When kids wear our clothes, they get “SWAG” – they are cool, they are confident.

WE ARE CREATING A MOVEMENT WHERE EACH CHILD IS WEARING A PIECE THAT REPRESENTS CONFIDENCE.